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Internal site search is a tough thing to do relatively well. With the exception of a few sites that absolutely depend on search for their bread and butter, I am rarely satisfied with the results of internal site searches. In fact, I find that going back to Google and doing a targeted site search from the engine itself usually yields better results. Today I was on Acura.com and was looking for warranty information and couldn’t find it through the navigation. Navigation problems aside, I was extremely impressed with how they handled my search. As you can see below, the results are not just a link but all the information I needed.  Great job and I will apply what I learned from them to the sites I contribute to. One opportunity to build on this:  if Acura had fully developed personas and understood the motivation for people querying that information, they could have provided a link to satisfy and anticipate my next question and ensure the information seeking (and ultimately buying) process would have continued.

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