I saw a great video today. It’s great because it tells a story. The story is about a luxury car companies quest to build a high-performance car that is environmentally friendly. Sound interesting? I didn’t think so either until I watched the video. You may have to be a bit of video/film geek to appreciate how this is shot but I believe the style of this video is what separates storytelling from marketing. The use of black frames, b-roll, music and pulling the camera across the car creates an emotional experience. If Porsche would have just put their Design Chief in front of a camera with the new car in the background, it wouldn’t have the same impact. What things are happening in your company that when marketed are mundane but if explained in the form of a story, would get people’s attention?